Omar Todd is an experienced filmmaker whose Waiting For Gorgo won the Jury Award at the Amateur and Independent Film Festival KAN in 2012, as well as the Best Short Film Award at the 2011 CanToo Film Festival in West Virginia. When asked about amateur filmmaking, he highlighted a couple of very important ideas as central.
Script Any aspiring director should understand that without a good script, it’s extremely hard to create films that are even above average, not to mention one that is good, or great. Even if you struggle with every other aspect of the work, if you have the right script and some originality, you can still create something with real artistic value. Choose a Filming Method That You Can Pull Off Artistic sentiment is a wonderful thing, but you should always take practical affairs, like time, into the equation as well. You need to be able to finish your project within your time frame, for instance, and for that to happen, sometimes you need to stick to basic ideas. Eliminating complicated setups doesn’t mean the picture or short film cannot look good. Getting the Casting Right The great thing about filmmaking is that the fate of your movie or short film is likely decided by the time you pull out your camera. The story, and to an equal degree the casting, largely limits your abilities as a filmmaker. Getting casting right is crucial, simply because talented actors are often capable of carrying an otherwise mediocre script. Omar Todd is a filmmaker who often works with talented individuals. Sources: http://www.indiewire.com/2014/05/first-person-12-invaluable-tips-for-first-time-filmmakers-26594/ Omar Todd is a social media expert who has conducted successful campaigns throughout his career, earning himself a reputation as a highly capable social media consultant. The power of social media marketing can be easily measured from the simple fact that it’s still often considered to be the “next big thing” in marketing, despite its being well-known for almost a decade by now. It’s undeniable that social media campaigns can bring lots of value to companies or individuals who are willing to put in intelligent effort, but some benefits are more important than others.
Brand Awareness What’s quite likely the most important aspect of social media marketing? Brand awareness. Any company or individual who takes their product seriously must realize that its visibility is extremely valuable. How many people know about your product? Brand awareness doesn’t just help you lure in new customers. It makes your product more transparent, and more recognizable, even among your existing customer base. Brand Loyalty Brand loyalty comes down to a couple of different factors. Having a great product doesn’t hurt, naturally. But just because you have a great product doesn’t mean that all of your customers will permanently stick with you. Other companies could create better products, or products that are just as good or even slightly worse that could still end up performing better than yours. If competitors have a more effective social media campaign that you do, that alone can make the difference. To enjoy the benefits of true brand loyalty, companies needs to connect with their customers on an emotional level. A strategic social media campaign can do just that, hitting the right tones and influencing the relationship between the company and the customer in a meaningful and positive way. More Chances to Convert People, and Higher Conversion Rates Conversion, in the marketing world, implies that the recipient of a message takes a desired action. When message recipients buy your product, you have successfully converted them into customers. The better and more effective a social media campaign is, the higher its chances of achieving conversion. A social media platform offers companies one of the best possible opportunities for building a following. These followings, when targeted with the right message at the right time, can cause conversion rates to go through the roof. And various studies have shown that social media and conversion rates go together hand in hand - the latter has double the lead-to-close rates of more traditional marketing methods. Omar Todd fully understands the power and allure of these platforms, both from a user’s and an advertiser’s point of view, and takes advantage of them by creating highly effective social media campaigns on a regular basis. Sources: http://www.forbes.com/sites/jaysondemers/2014/08/11/the-top-10-benefits-of-social-media-marketing/#6be109fa2a4d As a social media expert who often helps his clients with brand management, Omar Todd knows a thing or two about how to improve awareness. In layman’s terms, brand awareness is the likelihood a potential consumer will know about your brand’s existence. While it has long-term goals, this practice is especially important when new products are coming out. In order to stand out in a crowd of other products, a brand – as well as its manufacturer or owner – needs to be able to create a buzz, so that people hear about its existence and its potential benefits.
Social Media Came and Conquered According to statistics from 2015, people spend about 28% of their total daily time online on social media. As a result, social media holds incredible marketing power, and not just because it is a perfect environment for promoting a product, but also because people can use it to instantly share their experiences with each other. If a potential customer sees a product that he or she really likes, they can share their experience with close friends, or even share posts about that product themselves. The technology can be an incredibly effective tool for creating and increasing brand awareness. Traditional Advertising While traditional media is not as prominent as it once was, as less and less people are buying printed magazines nowadays, strategically well-placed advertisements are still capable of creating a buzz about a certain product or service. And if the ad has been strategically placed in printed media, it’s still possible to target a specific customer base, within which one can reasonably expect a high return on investment. If you are trying to sell a bodybuilding supplement, for example, choosing a niche magazine in which to advertise it is still a viable choice. It may not reach as many people as a social media campaign would, but a much higher percentage of the recipients of your message will be interested in actually buying the product. Sponsorship Public events are another way to create a buzz around your product or service. Charity initiatives and social awareness fundraisers are great to be part of, and they are also great activities to be associated with. Helping may be its own reward, but it has other benefits as well. It can raise brand awareness, while creating a positive image of a company. That can go a long way, and its impact should not be underestimated. Smaller community events can very valuable from a brand management standpoint, and companies’ goals should always be to develop a link between members of the community and their organization. Omar Todd has been a valuable contributor to numerous brand awareness campaigns in the past. Sources: http://www.investopedia.com/terms/b/brandawareness.asp |
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