Omar Todd has been building the social media online presence for Sea Shepherd Conservation Society since 1998.
Social media has more impact on the way we communicate than any other technology since the invention of television. Pagers and cellular phones simply added text messages to telephone technology that already existed. The Internet presented an incredible opportunity for businesses and non-profits to find new clients and build better relationships with existing customers, yet most companies did not immediately take advantage of this opportunity to its full extent. Well into the mid-2000’s, most websites were simply online versions of print brochures and materials. Even today a lot of businesses and non-profits view their websites and social media pages as versions of their print ads. While it is true that social media needs to help organizations accomplish the same goals of profitability or exposure, the opportunities it presents are much broader compared to other media. Today the Internet is no longer static. It is dynamic. The real-time nature of the Internet and online communications makes the Internet a living thing, powered by the users who consume information, contribute content, ask questions, and interact with each other. Sure, a customer may still send a letter or email, or make a telephone call. However, none of those communications have the same effect as a Facebook comment, or a post or status update on Twitter. Nothing in the history of humanity and marketing has allowed customers to communicate in such a public manner. Your communication can also be very different. No longer are you bound by the costs of print ads, direct mail, radio or TV advertising spots. You can message your customers directly with little cost, if not free. Using effective social media tactics helped Omar Todd take Sea Shepherd Conservation Society to a #1 hit show on Animal Planet and with no real budget. The possibilities of social media are truly endless. Omar Todd is a world-class Cybersecurity expert and social media strategist. He has experience growing online following from zero to millions of followers.
Before you develop any content for your social media, you need to do some research. You may know everything there is to know about your field. The reason for doing research is to collect as much information as possible about your target audience. What questions do they typically ask about your field? What are their main pain points, concerns, questions, objections, and frustrations? Once you know the answers to these questions, you can address them in your posts on social media, blogs, podcasts, and other communication. You can do research using Quora, Reddit, Yahoo Answers! or other similar Q&A Networks that have a lot of users asking questions and discussing topics. Also, pay special attention to the links to other sources of information that you will find in the answers to the questions. Follow these links to see how other experts in your industry are distributing their content. You may also want to conduct a survey with your existing customers or followers to find out more about their unmet needs and unanswered questions. Have those needs and questions in mind when creating new content for your target audience. Some of the best strategies to use are storytelling, testimonials, and giveaways. Omar Todd’s efforts in building the social media online presence for Sea Shepherd Conservation Society resulted in one of its TV shows becoming a number one hit on Animal Planet and receiving worldwide coverage. Omar Todd - How to Create Posts on Facebook that Will Result in Maximum Audience Engagement7/14/2016
Omar Todd founded Omar Todd Cybersecurity in 1985. He has been involved with the Internet ever since. His experience gives him a unique perspective on growing and online following and engagement. One of the benefits of social media is that they make creating and sharing content easy. However, this is also a source of a problem: there is a lot of garbage content out there. Most of the content that you see on Facebook or Twitter from businesses is promotional: Go here. Buy this. A business may also be talking about news and updates in a similar manner: We have this new product. Click here to buy. While such posts do sell and you should have them, that’s not the only type of content you want to have. To reach maximum engagement, your posts need to be different in focus, type, and tone. In this article we will discuss the types of content you can have for maximum engagement. Posts that are asking your audience to fill in the blanks These are some of the simplest and easiest posts to start your followers engaging with you. An example of such a post: “If you could go on vacation anywhere, it would be ____.” You can also tie posts like these to your products or services. The goal is to ask your audience about something exciting and engaging. Posts with images that ask for a picture caption You can post a funny picture with your product or simply find a relevant picture online and ask your followers to create their own picture caption. Such a picture can also be tied to a small giveaway in which the most original answer gets a coupon or some other kind of prize. This is a proven and effective way to keep your visitors engaged and entertained. A post that links to a long blog or an article One of the goals of your social media accounts should be to promote your website and blog, if you have one. If you want more people reading your blog and visiting your website, let them know about updates and remind them where to find it. A post with a quote Inspirational quotes are really popular on social media, especially Facebook and Twitter. Don’t know where to find a relevant quote? There are free websites such as www.brainyquote.com, where you can sort quotes by subject or by author. Use a free website like www.picmonkey.com to create an image that will encourage more sharing. Follower of the week One of the best ways to promote engagement is to reward those followers or clients that are passionate about your business and respond to your posts, comment on your articles, and leave you feedback. Omar Todd has helped businesses and non-profits build social media communities and generate millions of dollars in revenue. Contact him today if you want him to help you achieve your ambitious goals! |
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