Omar Todd is a filmmaker and the founder of the WikiLeaks political party in Australia. A few of the films he has worked on in his career have appeared at the Cannes Film Festival. In 2013, he helped Julian Assange and others found the WikiLeaks Party in Australia as a platform for Assange’s failed Senate bid there.
Todd today works in Los Angeles as a social media and cyber security executive and expert. He helps businesses and non-profit organizations create and grow their brands with social media marketing. He has helped bring the brands and messages of many of these organizations to new audiences and customers with excellent marketing skills and useful connections. Visit https://omartoddblog.wordpress.com/2017/06/20/omar-todd-filmmaker for complete post. Omar Todd has been involved in cyber security since before the Internet became the Internet. For almost thirty years, Todd has worked hard to create security systems and solutions for a wide variety of businesses and non-profit organizations over his long career.
Todd became a member of the International Cyber Threat Task Force (ICTTF) to broaden his skills and become a part of a network dedicated to global cyber security. Todd is also a founder and national council member of the WikiLeaks Party in Australia. He has worked for several years in Los Angeles as a social media marketing expert. Visit https://omartoddblog.wordpress.com/2017/06/13/omar-todd-member-of-the-international-cyber-threat-task-force for complete post. Omar Todd is an experienced filmmaker whose Waiting For Gorgo won the Jury Award at the Amateur and Independent Film Festival KAN in 2012, as well as the Best Short Film Award at the 2011 CanToo Film Festival in West Virginia. When asked about amateur filmmaking, he highlighted a couple of very important ideas as central.
Script Any aspiring director should understand that without a good script, it’s extremely hard to create films that are even above average, not to mention one that is good, or great. Even if you struggle with every other aspect of the work, if you have the right script and some originality, you can still create something with real artistic value. Choose a Filming Method That You Can Pull Off Artistic sentiment is a wonderful thing, but you should always take practical affairs, like time, into the equation as well. You need to be able to finish your project within your time frame, for instance, and for that to happen, sometimes you need to stick to basic ideas. Eliminating complicated setups doesn’t mean the picture or short film cannot look good. Getting the Casting Right The great thing about filmmaking is that the fate of your movie or short film is likely decided by the time you pull out your camera. The story, and to an equal degree the casting, largely limits your abilities as a filmmaker. Getting casting right is crucial, simply because talented actors are often capable of carrying an otherwise mediocre script. Omar Todd is a filmmaker who often works with talented individuals. Sources: http://www.indiewire.com/2014/05/first-person-12-invaluable-tips-for-first-time-filmmakers-26594/ Omar Todd is a social media expert who has conducted successful campaigns throughout his career, earning himself a reputation as a highly capable social media consultant. The power of social media marketing can be easily measured from the simple fact that it’s still often considered to be the “next big thing” in marketing, despite its being well-known for almost a decade by now. It’s undeniable that social media campaigns can bring lots of value to companies or individuals who are willing to put in intelligent effort, but some benefits are more important than others.
Brand Awareness What’s quite likely the most important aspect of social media marketing? Brand awareness. Any company or individual who takes their product seriously must realize that its visibility is extremely valuable. How many people know about your product? Brand awareness doesn’t just help you lure in new customers. It makes your product more transparent, and more recognizable, even among your existing customer base. Brand Loyalty Brand loyalty comes down to a couple of different factors. Having a great product doesn’t hurt, naturally. But just because you have a great product doesn’t mean that all of your customers will permanently stick with you. Other companies could create better products, or products that are just as good or even slightly worse that could still end up performing better than yours. If competitors have a more effective social media campaign that you do, that alone can make the difference. To enjoy the benefits of true brand loyalty, companies needs to connect with their customers on an emotional level. A strategic social media campaign can do just that, hitting the right tones and influencing the relationship between the company and the customer in a meaningful and positive way. More Chances to Convert People, and Higher Conversion Rates Conversion, in the marketing world, implies that the recipient of a message takes a desired action. When message recipients buy your product, you have successfully converted them into customers. The better and more effective a social media campaign is, the higher its chances of achieving conversion. A social media platform offers companies one of the best possible opportunities for building a following. These followings, when targeted with the right message at the right time, can cause conversion rates to go through the roof. And various studies have shown that social media and conversion rates go together hand in hand - the latter has double the lead-to-close rates of more traditional marketing methods. Omar Todd fully understands the power and allure of these platforms, both from a user’s and an advertiser’s point of view, and takes advantage of them by creating highly effective social media campaigns on a regular basis. Sources: http://www.forbes.com/sites/jaysondemers/2014/08/11/the-top-10-benefits-of-social-media-marketing/#6be109fa2a4d As a social media expert who often helps his clients with brand management, Omar Todd knows a thing or two about how to improve awareness. In layman’s terms, brand awareness is the likelihood a potential consumer will know about your brand’s existence. While it has long-term goals, this practice is especially important when new products are coming out. In order to stand out in a crowd of other products, a brand – as well as its manufacturer or owner – needs to be able to create a buzz, so that people hear about its existence and its potential benefits.
Social Media Came and Conquered According to statistics from 2015, people spend about 28% of their total daily time online on social media. As a result, social media holds incredible marketing power, and not just because it is a perfect environment for promoting a product, but also because people can use it to instantly share their experiences with each other. If a potential customer sees a product that he or she really likes, they can share their experience with close friends, or even share posts about that product themselves. The technology can be an incredibly effective tool for creating and increasing brand awareness. Traditional Advertising While traditional media is not as prominent as it once was, as less and less people are buying printed magazines nowadays, strategically well-placed advertisements are still capable of creating a buzz about a certain product or service. And if the ad has been strategically placed in printed media, it’s still possible to target a specific customer base, within which one can reasonably expect a high return on investment. If you are trying to sell a bodybuilding supplement, for example, choosing a niche magazine in which to advertise it is still a viable choice. It may not reach as many people as a social media campaign would, but a much higher percentage of the recipients of your message will be interested in actually buying the product. Sponsorship Public events are another way to create a buzz around your product or service. Charity initiatives and social awareness fundraisers are great to be part of, and they are also great activities to be associated with. Helping may be its own reward, but it has other benefits as well. It can raise brand awareness, while creating a positive image of a company. That can go a long way, and its impact should not be underestimated. Smaller community events can very valuable from a brand management standpoint, and companies’ goals should always be to develop a link between members of the community and their organization. Omar Todd has been a valuable contributor to numerous brand awareness campaigns in the past. Sources: http://www.investopedia.com/terms/b/brandawareness.asp Omar Todd has held the position of Global Technical Director of the Sea Shepherd Global since December 2012. He knows how to use social media to get tangible and specific results.
Even today a lot of business people, including C-level executives, VPs, and managing directors are afraid of social media. It is easy to understand why. Business people at this level are very busy. They are managing teams of people, making important decisions about strategy, reporting to investors. This lack of familiarity and understanding often results in contempt. Such people don’t understand how social media can be used for business. They have a lot of fears. One of them is “people will say bad things about my company, and I won’t be able to do anything about it.” Social media can be used to improve all three of the most important business metrics: revenue, cost savings, and customer satisfaction. The smart approach is to figure out what social media can do for your business, and then focus on the metrics that matter most to you. In addition to improving sales and customer satisfaction, social media can help businesses build loyalty, improve brand image, conduct research, and more. For example, if you have issued a recall notice and your product has been featured in the news from a negative angle, your goal could be to use social media to protect your brand’s reputation. Your measure of success in this scenario could be a decrease in negative searches on Google that include your company name and a reduction of the number of negative comments on certain websites and pages. Omar Todd knows how to tackle business problems using social media. If you are interested in social media solutions that deliver results, you can seek him out for help. Omar Todd has been building the social media online presence for Sea Shepherd Conservation Society since 1998.
Social media has more impact on the way we communicate than any other technology since the invention of television. Pagers and cellular phones simply added text messages to telephone technology that already existed. The Internet presented an incredible opportunity for businesses and non-profits to find new clients and build better relationships with existing customers, yet most companies did not immediately take advantage of this opportunity to its full extent. Well into the mid-2000’s, most websites were simply online versions of print brochures and materials. Even today a lot of businesses and non-profits view their websites and social media pages as versions of their print ads. While it is true that social media needs to help organizations accomplish the same goals of profitability or exposure, the opportunities it presents are much broader compared to other media. Today the Internet is no longer static. It is dynamic. The real-time nature of the Internet and online communications makes the Internet a living thing, powered by the users who consume information, contribute content, ask questions, and interact with each other. Sure, a customer may still send a letter or email, or make a telephone call. However, none of those communications have the same effect as a Facebook comment, or a post or status update on Twitter. Nothing in the history of humanity and marketing has allowed customers to communicate in such a public manner. Your communication can also be very different. No longer are you bound by the costs of print ads, direct mail, radio or TV advertising spots. You can message your customers directly with little cost, if not free. Using effective social media tactics helped Omar Todd take Sea Shepherd Conservation Society to a #1 hit show on Animal Planet and with no real budget. The possibilities of social media are truly endless. Omar Todd is a world-class Cybersecurity expert and social media strategist. He has experience growing online following from zero to millions of followers.
Before you develop any content for your social media, you need to do some research. You may know everything there is to know about your field. The reason for doing research is to collect as much information as possible about your target audience. What questions do they typically ask about your field? What are their main pain points, concerns, questions, objections, and frustrations? Once you know the answers to these questions, you can address them in your posts on social media, blogs, podcasts, and other communication. You can do research using Quora, Reddit, Yahoo Answers! or other similar Q&A Networks that have a lot of users asking questions and discussing topics. Also, pay special attention to the links to other sources of information that you will find in the answers to the questions. Follow these links to see how other experts in your industry are distributing their content. You may also want to conduct a survey with your existing customers or followers to find out more about their unmet needs and unanswered questions. Have those needs and questions in mind when creating new content for your target audience. Some of the best strategies to use are storytelling, testimonials, and giveaways. Omar Todd’s efforts in building the social media online presence for Sea Shepherd Conservation Society resulted in one of its TV shows becoming a number one hit on Animal Planet and receiving worldwide coverage. |
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