Omar Todd is a social media expert who has conducted successful campaigns throughout his career, earning himself a reputation as a highly capable social media consultant. The power of social media marketing can be easily measured from the simple fact that it’s still often considered to be the “next big thing” in marketing, despite its being well-known for almost a decade by now. It’s undeniable that social media campaigns can bring lots of value to companies or individuals who are willing to put in intelligent effort, but some benefits are more important than others.
Brand Awareness What’s quite likely the most important aspect of social media marketing? Brand awareness. Any company or individual who takes their product seriously must realize that its visibility is extremely valuable. How many people know about your product? Brand awareness doesn’t just help you lure in new customers. It makes your product more transparent, and more recognizable, even among your existing customer base. Brand Loyalty Brand loyalty comes down to a couple of different factors. Having a great product doesn’t hurt, naturally. But just because you have a great product doesn’t mean that all of your customers will permanently stick with you. Other companies could create better products, or products that are just as good or even slightly worse that could still end up performing better than yours. If competitors have a more effective social media campaign that you do, that alone can make the difference. To enjoy the benefits of true brand loyalty, companies needs to connect with their customers on an emotional level. A strategic social media campaign can do just that, hitting the right tones and influencing the relationship between the company and the customer in a meaningful and positive way. More Chances to Convert People, and Higher Conversion Rates Conversion, in the marketing world, implies that the recipient of a message takes a desired action. When message recipients buy your product, you have successfully converted them into customers. The better and more effective a social media campaign is, the higher its chances of achieving conversion. A social media platform offers companies one of the best possible opportunities for building a following. These followings, when targeted with the right message at the right time, can cause conversion rates to go through the roof. And various studies have shown that social media and conversion rates go together hand in hand - the latter has double the lead-to-close rates of more traditional marketing methods. Omar Todd fully understands the power and allure of these platforms, both from a user’s and an advertiser’s point of view, and takes advantage of them by creating highly effective social media campaigns on a regular basis. Sources: http://www.forbes.com/sites/jaysondemers/2014/08/11/the-top-10-benefits-of-social-media-marketing/#6be109fa2a4d Comments are closed.
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