As a social media expert who often helps his clients with brand management, Omar Todd knows a thing or two about how to improve awareness. In layman’s terms, brand awareness is the likelihood a potential consumer will know about your brand’s existence. While it has long-term goals, this practice is especially important when new products are coming out. In order to stand out in a crowd of other products, a brand – as well as its manufacturer or owner – needs to be able to create a buzz, so that people hear about its existence and its potential benefits.
Social Media Came and Conquered According to statistics from 2015, people spend about 28% of their total daily time online on social media. As a result, social media holds incredible marketing power, and not just because it is a perfect environment for promoting a product, but also because people can use it to instantly share their experiences with each other. If a potential customer sees a product that he or she really likes, they can share their experience with close friends, or even share posts about that product themselves. The technology can be an incredibly effective tool for creating and increasing brand awareness. Traditional Advertising While traditional media is not as prominent as it once was, as less and less people are buying printed magazines nowadays, strategically well-placed advertisements are still capable of creating a buzz about a certain product or service. And if the ad has been strategically placed in printed media, it’s still possible to target a specific customer base, within which one can reasonably expect a high return on investment. If you are trying to sell a bodybuilding supplement, for example, choosing a niche magazine in which to advertise it is still a viable choice. It may not reach as many people as a social media campaign would, but a much higher percentage of the recipients of your message will be interested in actually buying the product. Sponsorship Public events are another way to create a buzz around your product or service. Charity initiatives and social awareness fundraisers are great to be part of, and they are also great activities to be associated with. Helping may be its own reward, but it has other benefits as well. It can raise brand awareness, while creating a positive image of a company. That can go a long way, and its impact should not be underestimated. Smaller community events can very valuable from a brand management standpoint, and companies’ goals should always be to develop a link between members of the community and their organization. Omar Todd has been a valuable contributor to numerous brand awareness campaigns in the past. Sources: http://www.investopedia.com/terms/b/brandawareness.asp Comments are closed.
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November 2016
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